The designer clothing brand announced Wednesday that it has acquired an undisclosed amount of virtual land in the decentralized blockchain game The Sandbox.  

Gucci is going to create themed events in The Sandbox, inspired by its "Gucci Vault" platform, which features items such as NFTs and vintage Gucci bags. 

To complement the fashion-focused metaverse, Gucci will also be releasing fashion items for players of The Sandbox, to buy and wear in the game's virtual reality.